Sitting in a quiet meditation hall, looking to clear the mind, thinking of nothing at all related to animals or business, a vision for the pet industry started to appear… downloading itself as if it were a training program in the Matrix. That vision was based around bringing good health and integrity to pets and making it easier for pet parents to make the best choices for these animals that play such an incredible role in human life.

An unexpected turn of events then brought together a group of entrepreneurs with a deep passion for animals, together with a family investment house with deep expertise, roots and connections in the pet industry that stand for integrity and trust.

Over the last 2 years, we have researched and met with many of the leading companies and products focused around pet health,  nutrition, wellness, disease prevention, supplements, activity tracking and more. We’ve met with vets, specialists, nutritionists and experts of all kinds and have gathered data from insurance companies, breeders, medical researchers and health professionals. The result is a platform that aims to bring together the very best health solutions at the very best prices.

Sitting in a quiet meditation hall, looking to clear the mind, thinking of nothing at all related to animals or business, a vision for the pet industry started to appear… downloading itself as if it were a training program in the Matrix. That vision was based around bringing good health and integrity to pets and making it easier for pet parents to make the best choices for these animals that play such an incredible role in human life.

An unexpected turn of events then brought together a group of entrepreneurs with a deep passion for animals, together with a family investment house with deep expertise, roots and connections in the pet industry that stand for integrity and trust.

Over the last 2 years, we have researched and met with many of the leading companies and products focused around pet health,  nutrition, wellness, disease prevention, supplements, activity tracking and more. We’ve met with vets, specialists, nutritionists and experts of all kinds and have gathered data from insurance companies, breeders, medical researchers and health professionals. The result is a platform that aims to bring together the very best health solutions at the very best prices.

Purpose

Great pet health made easy.
Our aim is to present pet care solutions that truly benefit our beloved animals.

Mission

A healthier & better life for pets.
Help pet owners become the best pet parent they can be.

Vision

Be the trusted go-to solution for good health, wellness and care for pets.

Leadership

Nick Connor
Nick Connor

Chief Executive

Rob Levin
Rob Levin

President

James Harrison
James Harrison

Chairman

Tom Frazier
Tom Frazier

Head of Marketing & Strategy

Ben Chase
Ben Chase

Operations & Marketing Lead

Jenny Kamppila
Jenny Kamppila

Customer Happiness Champion

Our Pups

Milo
Milo

Chief Woofer

Bruno
Bruno

Head of Security

Drake
Drake

Senior Advisor

Moe
Moe

Chief Taster

Silver
Silver

Co-Head of Entertainment

Simone
Simone

Co-Head of Entertainment

Become the best pet parent you can be today!